Why Traditional Laundry Needs Rethinking
Traditional laundry products rely heavily on single-use plastic packaging and complex synthetic chemical systems. Much of this plastic is never recycled, instead breaking down into microplastics that persist in our rivers, oceans, and food chain.
Every wash releases residues that wastewater systems aren’t designed to fully remove — contributing to long-term environmental pollution while increasing everyday exposure in the home. What seems convenient in the short term carries hidden costs over time
This is why we believe laundry deserves a better approach