Two Green Edge 360 Products Named Finalists in The Grocer New Product Awards 2026
For Green Edge 360, independent recognition matters most when customers can understand what sits behind it.
We are proud to share that two Green Edge 360 products have been named finalists in The Grocer New Product Awards 2026, both shortlisted in the Home Care category:
- Green Edge 360 Forest Fresh Laundry Detergent Sheets
- Green Edge 360 Forest Fresh Laundry Scent Booster
The official 2026 Home Care shortlist contains just seven products, meaning two of this year's finalists come from the Green Edge 360 laundry range.
Independent verification
Green Edge 360's Forest Fresh Laundry Detergent Sheets and Forest Fresh Laundry Scent Booster are both listed on the official 2026 Home Care shortlist.
Why Recognition From The Grocer Matters
The Grocer has been reporting on Britain's grocery and FMCG industry since 1862.
Today, its audience spans major retailers, independent businesses, manufacturers, suppliers, entrepreneurs, challenger brands and senior decision-makers throughout the UK grocery and consumer-goods sector.
Its New Product Awards focus specifically on new product development and the products helping shape the future of the FMCG market.
For a growing laundry-care brand, reaching a final alongside established household and consumer brands therefore carries particular significance.
You can learn more about the publication and its role within the industry directly from The Grocer → About Us .
What Does It Take to Become a Finalist?
The part of this recognition that matters most to us is the process behind it.
Household and personal-care products entered into The Grocer New Product Awards are assessed through a two-phase consumer testing programme conducted by SAM, The Grocer's judging partner for these categories.
Phase One
30 Consumers Per Product
Multiple Central Location Tests are used, with 30 consumers evaluating each product.
Products are assessed against criteria including:
- Packaging and functionality
- Clarity of on-pack information
- Appearance
- Aroma and texture where relevant
- Value for money
- Targeting effectiveness
- Overall execution
- Innovation
Phase Two
Deeper Consumer Evaluation
The strongest performers move into moderated consumer focus groups.
Consumers are guided through their:
- Functional reactions
- Sensory responses
- Emotional reactions
- Overall product experience
Structured ranking exercises are then used to determine the eventual Gold, Silver and Bronze placements.
Why this matters: finalist status reflects a structured consumer evaluation process. It is not based simply on an entry form, marketing presentation or brand popularity.
Customers who want to understand the process themselves can review The Grocer New Product Awards judging process →
Two Green Edge 360 Products. One Home Care Final.
The 2026 Home Care shortlist brings together seven products from across the household-care market.
Green Edge 360 is represented by both products at the heart of our Forest Fresh laundry system.
2026 Home Care Finalist
Forest Fresh Laundry Detergent Sheets
Compact, pre-measured laundry detergent sheets designed to dissolve directly in hot or cold washes, with plastic-free outer packaging.
2026 Home Care Finalist
Forest Fresh Laundry Scent Booster
An in-wash fragrance booster designed to add Forest Fresh fragrance to everyday laundry, supplied in plastic-free paper-tube packaging.
Part of a Wider Commitment to Independent Evaluation
The Grocer finalist recognition does not stand alone.
Over the past year, Green Edge 360 has put its products forward for independent assessment by respected organisations and testing bodies, giving customers evidence that goes beyond our own claims.
Each assessment looks at the products from a different perspective.
The Grocer
Industry & Consumer Recognition
Consumer-led assessment covering areas including functionality, value, execution, packaging and innovation.
Good Housekeeping Institute
Independent Product Assessment
Green Edge 360's laundry range has received Good Housekeeping Institute Approved status following independent assessment.
Dermatest®
Dermatological Testing
Forest Fresh Laundry Detergent Sheets and Forest Fresh Scent Booster have undergone independent dermatological patch testing.
Three Different Forms of Independent Recognition
These programmes should not be treated as interchangeable.
The Grocer New Product Awards assess the overall product proposition through structured consumer testing.
Good Housekeeping Institute Approved provides independent product assessment through the Good Housekeeping Institute.
Dermatest® provides dermatological testing information for the specific Forest Fresh products assessed.
Each provides customers with a different independent reference point.
For us, that is far more meaningful than simply asking customers to accept what we say about our own products.
Why Independent Recognition Matters to Us
Every brand can describe its own products as innovative, effective or high quality.
We believe the more useful question is whether those products are prepared to be assessed beyond the company that created them.
That is why Green Edge 360 continues to invest in independent testing, consumer evaluation and product transparency.
Recognition from The Grocer, Good Housekeeping Institute and Dermatest® does not mean our work is finished. It gives us external feedback, evidence and benchmarks that help us continue improving.
Customers looking for more detailed information about our product formulation and independent testing can also visit our Important Information & Testing Transparency page.
What Happens Next?
The 2026 shortlist is only the next stage of The Grocer New Product Awards process.
From the shortlisted products, Gold, Silver and Bronze medals will be awarded, together with a Category Champion.
The 2026 results are due to be announced on Friday 16 October 2026.
Whatever the final result, having two Green Edge 360 products among the seven Home Care finalists is a milestone we are proud to share.
Green Edge 360
Two products. One Home Care final.
Independent consumer recognition alongside Good Housekeeping Institute approval and Dermatest® testing.
Explore the Green Edge 360 Laundry Range
Discover the two Green Edge 360 product categories represented in The Grocer New Product Awards 2026 Home Care final.
Read the independent sources
Official The Grocer New Product Awards 2026 Finalists →
Independent evaluation. Clear information. Better-informed choices.
